The Efficient Market Hypothesis

Evidence-based investing relies on peer-reviewed research, not speculation or market timing. It targets long-term drivers of return—like market, size, value, and profitability factors. At Integrity, we combine this with Catholic screens and corporate engagement, using factor exposures to maintain diversification and expected returns—helping clients stay aligned with both their faith and financial goals.

When we say markets work, we mean they are fair—not omniscient. Market efficiency means that available information is rapidly incorporated into prices through competition among investors. You ca cannot systematically exploit publicly known information for excess returns because others have already acted on it.

But fair doesn't mean perfect. Markets do not predict the future or always get valuations right. We expect errors in market valuations to be symmetrical—sometimes prices are too high, sometimes too low, but in unpredictable ways. You can't consistently identify and exploit these mispricings because they are random.

The key insight: beating the market through stock picking or market timing is extraordinarily difficult—not because markets are clairvoyant, but because they're competitive and efficient at processing available information.

Quantitative investing means we build portfolios with data and rules, not forecasts and not gut instinct.

We take academic research, like the Fama-French Five-Factor Model, and use it to systematically target the things that actually drive returns, while keeping you diversified and managing risk.

At Integrity, we pair that discipline with our ethical values, giving advisors a scalable, evidence-based process they can use with confidence, and a clear conscience.

Systematic investing means we follow consistent, rules-based processes to build portfolios, so emotion and guesswork stay out of it. It's grounded in academic research, using models to pick and weight what goes in.

At Integrity, we apply the Fama-French framework, tilting toward value, size, and profitability, and we layer in our values-based screens. For advisors, that's a disciplined, transparent strategy that scales easily across every client portfolio.